The Social Hub

The international hotel chain The Social Hub launched its new headquarters in San Sebastian, one of the most fashionable cities in the world, and wanted to do it with a memorable event with more than 300 guests including members of the company, relevant people of the city and brand ambassadors. For this, we carried out a creative conceptualization work based on the most unforgettable moments of the summer: an evening at a concert, a dinner with friends and a party with DJ, games and a giant bed. And for the party animals, a clandestine party in the laundry room. Welcome to Donostia!

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Creative Direction: Luigi Expositivo & Beñat Muñoz
Production team: The Social Hub team (Carlos García, Jorge Guilarte, Irati Equiazabal, Paula Gómez, Mónica Ontoria, Fabio Gemignani, Olatz Ortuzar).
Ephemeral installation: Luca Hugo.
Video: Maxi Bellucci.
Creative lighting: Edorta Subijana.
Lighting and music installation: Nemux.
DJ’s: La Kapowsky & Mario Azurza.
Acknowledgements: Eman Rus, Comas cuartet, Tentaccion, Retro experience, Noelia Tramullas (Amazink Print Studio).